Target | Holiday 2022

People often say Target is their “happy place.” So for the 2022 holiday campaign , we looked at what happens when the “happy place” is paired with the happiest time of year. The result? Pure joy, pure holiday, 100% pure Target.

As a soundtrack to the season, we partnered with Years + Years to create a new dance-pop version of the 90’s hit “100% Pure Love.”

From social assets and digital banners to TV commercials we brought the Target Holiday Happy place to all. The campaign resulted in an uptick in sales for priority items featured and an overall increase in holiday sales when compared to benchmarks from the prior year.