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instax | Brand Refresh
Project type
branded content
Date
August 2022
After the wild success of the original brand campaign Giving Story and a pandemic that stole so many moments from everyone, but especially Gen-Z, it was time to launch a new brand campaign.
Give Something Real is a rallying cry to all those Gen-Z'ers who lost pivotal moments like prom, graduation, first days of school, first dates, and so much more to Covid-19. It's a call to let them know that they can go out and live the life they've been yearning for. It's a call to give something real to themselves, to their friends, to their families, to the world!
For the purpose of this campaign we defined real as..
real: something tangible whether IRL or URL that someone can hold onto. A core memory, a moment, a memento.
