Kiara Whitehead

Designed and implemented a bespoke integrated marketing campaign (OOH,Social/Digital Video, Experiential, and Influencer) for LEGO targeted at Multicultural consumers, driving a 20% growth in brand love and a 10% expansion in market share within the client's target audience in one year.

Executed influencer strategy for LEGO Build Your Story campaign, generating over 400k organic impressions in year one’s ATL-based campaign, and 2.4m organic impressions in year two’s national campaign.

Successfully implemented an influencer campaign for Prime Video’s The Power, resulting in 643k impressions and an estimated reach of 1.07m, elevating brand visibility and engagement for the show by 15%.

Provided Grand Marnier with tailored events and partnership strategies informed by cultural and creator trends, driving a 15% growth in customer acquisition and positively shifting brand perception among the target audience within 6 months.

Created and implemented a bespoke celebrity partnership strategy for Grand Marnier rebrand resulting in a 30% boost in brand relevance among the target audience within the first quarter.

Spearheaded experiential strategy and execution with the Max Multicultural brand team, leading to improved brand perception and 15% growth in brand affinity with target audience segment.

Created and implemented GTM launch plan and content execution plan for Prime Video’s Culture Rated handle, growing the audience to 80k across platforms within 6 months of launch.

Led production of celebrity and influencer-centered content shoots for various brands, delivering assets that measurably enhanced brand storytelling and customer engagement.

Spearheaded the influencer strategy and execution of Instagram’s ItsOkToNotDay, a 6-hour Livestream event dedicated to promoting mental health and self-care for women of color, garnering 256,000 viewers, 50,000 comments, and various headlines, effectively elevating brand affinity for Instagram within the target audience.

Utilized a deep understanding of emerging trends and platform dynamics to create bespoke GTM strategy for new Instagram-owned account handle geared toward Culture and Multicultural audiences.

Led the coordination of integrated marketing campaigns for Target’s Shipt service, achieving a 25% surge in customer engagement within 2 quarters.

Spearheaded the development of Target’s Holiday Social, Digital and Audio/Radio campaign, contributing to a growth in brand perception of Target being the holiday shopping destination.

Delivered 3 million organic impressions for Target's Holiday campaign through targeted influencer strategy, boosting brand visibility and market presence by 40 percent amongst the target audience.

Enhanced product integration for social assets, increasing sales priorities by 25% and surpassing KPIs.

Drove a 20% increase in Gen-Z engagement for Target by spearheading the development of a tailored messaging playbook and growth strategy, enhancing brand relevance and affinity.